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Director of Demand Generation

Remote
  • Develop and execute multi-channel demand generation programs for all stages of the funnel aligned with the sales team to achieve revenue, pipeline, and lead generation goals
  • Own deliverables across the entire marketing funnel, track and optimize performance at each stage in the funnel, and create a predictable and healthy demand engine
  • Employ best practices to discover new lead sources while maximizing returns from current channels
  • Continually optimize programs to ensure customer acquisition costs are in line with ROI goals
  • Collaborate with Product Marketing, Sales, Partners, and Customer Success to create an enterprise marketing strategy that inspires prospects to engage with CloudKnox
  • Work with, mentor, and coach a team of SDRs and marketing team members
  • Own marketing operations including marketing automation and CRM tools
  • Build reports or dashboards that track performance against goals

Requirements

  • Ten plus years of experience in demand generation and enterprise marketing role for B2B products
  • Track record of success working with a B2B sales team, delivering qualified leads, buyer engagement, and pipeline
  • Data-driven with experience developing a KPI framework, optimizing metrics, and tracking performance against growth goals
  • A strong understanding of the full marketing stack including lead-scoring, segmentation, revenue attribution, influence, and ROI
  • Deep expertise in developing enterprise marketing channels: thought leadership, channel partners, website and events
  • Hands-on experience with SEO, SEM, Google Analytics, digital technologies including marketing automation and CRM tools
  • Self-motivated with a collegial personality and strong relationship building skills
  • Superb organization skills and attention to detail
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About CloudKnox

CloudKnox Security Inc. transforms the way enterprises protect their critical cloud resources from insider threats. We empower IAM, security operations, and cloud infrastructure teams to continuously enforce and monitor the principle of least privilege across hybrid and multi-clouds using our patented Activity-based Authorization Protocol. CloudKnox deploys in minutes to deliver granular visibility, actionable insights, and control of machine and human identities with excessive high-risk privileges from day one.

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